Cultural Environment Of International Business Essay

Cultural Environment of International Business Vanda Mallo Keiser University Abstract Understanding the management role relative to cultural influences is critical for today’s managers who want to interact proficiently across borders. One important concept which provides insight into the idea of intercultural aptitude is the notion of â€Å"mindfulness† or the ability to interact with others from different cultures. Managers must become more culturally sensitive since diversity in the workplace is now the norm in most major organizations. Intercultural relationships with business prospects, clients and workforce have the potential for positive and negative outcomes, and to better understand why and how these relationships can lead to positive outcomes, managers must recognize that employees’ perceptions of culture diversity may differ within the organization, and become the mediators of such relationships. By accepting the importance of intercultural relationships, an international business manager will be better positioned to handle the impact o f intercultural relationships, relative to international business and the role that they play. Cultural Environment of International Business Understanding culture and its many nuances is a critical part of the management process. Cultural knowledge must be identified, developed and taught to current and future managers so that they may be accountable to creating a diverse and inclusive work environment. In manyShow MoreRelatedUnit 39 - International Business1099 Words   |  5 PagesUnit 39 – International Business Scenario You are employed by the local Business Development Agency and have been asked to independently research international business in relation to an international case study business of your choice. 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